Newskill and Nfortec strengthen their in-store presence with two face-to-face training sessions at PcComponentes Madrid and Barcelona

Published on 7/04/2025

We continue to bet on a simple idea: being close to the point of sale is key to building strong brands. That's why, over the past few weeks, we've taken our in-person training sessions to the PcComponentes Madrid and Barcelona stores, in sessions led by Ronald Claudio, our product director.

The objective was to share Newskill and Nfortec's vision and purpose with the store teams, as well as to delve into the differentiating features of our main product lines: the Pyros keyboard range, the Kitsune, Nue, and Banshee Pro chairs, as well as our Nfortec peripherals, cases, and cooling systems. We also worked on use cases, sales arguments, and specific actions to improve visibility and facilitate recommendations to the end customer.

Both sessions included practical initiatives aimed at boosting the product line and improving the shopping experience:

  • Display products.
  • Merchandise to reward purchases.
  • Visual and video material to reinforce the presence of gaming chairs.

The feedback from the PcComponentes teams has been fundamental in further refining our proposals and better understanding the real needs of consumers. These training sessions are not just knowledge transfers: they are a meeting point to align strategy, improve the in-store experience, and strengthen the presence of Newskill and Nfortec in the Spanish gaming ecosystem.

We appreciate the involvement and attitude of the Madrid and Barcelona teams. We continue to move forward with a clear objective: to create value in-store, enhance the user experience, and consolidate our brands as industry benchmarks.

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