The rise of Twitch and the streamers of the moment

At this point, it is very clear that Twitch is a benchmark in terms of entertainment content, both for creators and consumers. There are more and more channels, more variety of content (for better or worse) and more and more hours of it are consumed

If Twitch's success was already significant, since the beginning of the pandemic, it has increased, mainly due to the confinement. Those who began to enjoy the platform at that time, ended up becoming loyal to a large extent, and subscribing to the channels of their favorite streamers and content creators and, to this day, they continue to enter assiduously, reaching 26.5 million daily users.

It seems that, after a forced normalization of webcam meetings, teleworking, virtual meetings and other forms of use of digital tools such as Skype or Zoom, the population has developed a new point of view about platforms such as Twitch. Content is now valued, even if it doesn't have an overly professional or careful touch, and each user can find content to their liking, with a boom in streams simply for chatting, for example

It is clear that Twitch has been a very relevant platform in terms of how we have spent the last year. Many users have found a refuge in it, and have gone from watching content to creating it. It is very likely that, among all these new creators, there are a few who will end up sharing the limelight with the greatest of the moment, such as Rubius, Ibai, Cristinini, TheGrefg... among others, who are a reference and inspiration for an entire generation.

Twitch is a non-stop entertainment platform, no matter what topics you are interested in, there is a content creator for you. We will highlight just ten of our top ten streamers with Spanish-language content of the moment, but there are many more!

• Rubius
• Ibai
• TheGrefg
• MerySoldier
• Cristinini
• AuronPlay
• Spursito
• LlunaClark
• Revenant
• Rumifoxy

Recently, a change in Twitch's regulations has been published that affects subscription prices depending on the country. Now, subscribing to a channel will be cheaper in countries with lower purchasing power, something that has generated a lot of debate in the networks. On the one hand, it is a way to make it easier for more people to subscribe and support their favorite content creators. On the other, there is growing concern about the amount Twitch content creators will receive if subscriptions are cheaper. Something similar to what happened with YouTube a few years ago, when they decided to change the viewing fees. Twitch believes that, in the long run, this will translate into more subscriptions and higher profits